Walk into the shared workspace of NAnews and Nikk.Agency, and you might think you’ve entered two completely different worlds. On one side, journalists are polishing a story about a Ukrainian cultural festival in Tel Aviv. On the other, designers are adjusting the final touches on a digital ad for a local start-up. Yet the two teams aren’t just neighbors — they feed each other’s work in ways that traditional setups can’t match.
From Street-Level Stories to Targeted Strategies
Most marketing firms buy data. Nikk.Agency gets something richer: stories from NAnews reporters who meet people face-to-face. Whether it’s covering a synagogue renovation in Haifa or photographing a protest in Kyiv, these encounters shape marketing strategies that feel human, not manufactured.
A Media Outlet With No Strings Attached
NAnews has no corporate owner pulling the strings, no political backer setting the agenda. That independence gives the newsroom freedom to write about what truly matters — and it builds trust. When Nikk.Agency works with a client, that credibility spills over, making their campaigns easier to believe.
Breaking the Clickbait Cycle
Scroll through NAnews, and you won’t find celebrity gossip or sensational headlines. Instead, the focus is on cultural bridges, personal stories, and charitable work. One edition might pair an article on Israeli green tech with a profile of a Ukrainian artist rebuilding after the war. This blend keeps readers coming back for the feeling of authenticity.
More Than Translation — True Cultural Adaptation
Publishing in four languages — Hebrew, Russian, Ukrainian, and English — isn’t just about swapping words. A piece written for Russian-speaking residents of Haifa will have a different tone and set of references than one aimed at Hebrew speakers in Tel Aviv. This mindset is mirrored in Nikk.Agency’s work, where campaigns adapt to each audience’s cultural expectations.
Ethics First, Always
A common worry about combining journalism with marketing is that editorial integrity might suffer. Here, the lines are kept sharp. NAnews covers an event if it’s newsworthy; later, if the organizer becomes a Nikk.Agency client, the coverage remains a separate, credible piece of work.
Inside the Agency’s Workflow
While NAnews is gathering interviews, Nikk.Agency is building websites, planning ad spends, and fine-tuning keywords. Yet both draw from the same principle — know your audience. This shared instinct helps avoid tone-deaf campaigns, a critical skill in Israel’s diverse society.
Readers and Clients as Active Partners
NAnews doesn’t treat its readers as passive consumers — they send tips, photos, even co-write stories. That same collaborative spirit shows up in Nikk.Agency projects. Clients are involved from concept to execution, making the final result a shared success.
Tailored Work for Every Scale
From a family-owned café in Jaffa to a company expanding across Israel, Nikk.Agency adapts its approach. There are no endless chains of account managers — clients speak directly with the people doing the work, just as NAnews maintains direct interaction with its audience.
Why This Partnership Works
Few agencies run a news outlet; few news outlets manage ad campaigns. The collaboration works here because both sides are anchored in the same resource: deep cultural fluency and constant community feedback. Readers get journalism that respects their intelligence; clients get campaigns built on real-world insight.
